BUSINESS MODEL INNOVATION FOR SUSTAINABLE
IMPACT
> We help companies accelerate their environmental transformation with Servitization and Product-as-a-service business models.
We support companies in reaching their Business, CSR and SBTi objectives by implementing innovative business models. Thanks to our unique expertise in Pay per use and Service oriented business models, we bring more creativity, less risks and shorter time-to-market in the exploration and scale of new customer centric offers.
> Why Services?
From an environmental point of view, an “as a service” offer enhances resource efficiency. It promotes eco-design, repair, reuse, and refurbishment of products, extending product lifespan. Overall, it reduces carbon footprint and helps meet SBTi goals.
From a business point of view, it implies long-term contracts, generates recurring revenues and fosters exceptional customer intimacy. In addition, these models are difficult for competitors to replicate, making them a strong differentiator.
Shifting from a product-centric mindset to delivering impactful services can be a challenge. Johnston Circular assists businesses in overcoming these cultural, financial and operational challenges at various stages:
Lead the change.
Lead the change from the Executive Committee to the whole organization in order to inspire people, overcome cultural resistances and set all teams into motion.
01
Explore.
Explore customers’ needs and develop innovative service offers through customer centric and design thinking approach.
02
Scale.
Scale and steer growth through the right organizational and financing scheme, tools and skills.
03
Join the first European community of companies and academics to accelerate the shift from Ownership to Usership. Over 300 members from 17 countries have already joined us.
Access exclusive insights on product-as-a-service model through interactive webinars, company use-cases and extensive research
Our Latest Webinar
The role of data in the circular economy, focus on PaaS
François Johnston
Founder and CEO
francois.johnston@johnstoncircular.com
Gurvan Guennec
Consultant and project Manager
gurvan.guennec@johnstoncircular.com
Ophélie Vignaud
Consultant and project manager
ophelie.vignaud@johnstoncircular.com
Florie Bugeaud-Remond
Our Partner: a unique expertise in Service Eco Design across industries
fremond@beewo.fr
Sandie Buissonier
Our Partner for Design, Marketing and Communication
sandie@sandesign.fr
> They trust us.
> Featured in.
Movin'on
BNP Paribas, ADEME, Xarvio, Michelin, St Gobain and 200 people spending a whole day working on Product as a Service: a great seminar organized by Johnston Circular.
Le Plongeoir
The End of Ownership?Selling usage rather than ownership could lead to creating more durable and profitable products.
Les Echos
Renting and managing instead of selling —is finding new life among SMEs seeking a more responsible business model.
ILEC
Key to the “functional economy” is customer experience and satisfaction. Interview with François Johnston.
